суббота, 28 мая 2016 г.

Apple spent $1 million on the stairs in the new San Francisco Apple Store (AAPL)

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Apple spent $1 million on the stairs in the new San Francisco Apple Store (AAPL)

Apple budgeted $1 million for the staircases of its new San Francisco flagship Apple Store, reports Curbed, using data from BuildZoom.

The data shows that Apple expected to spend $23.6 million building and renovating the store, based on the construction permits it obtained. Nineteen million dollars of that was slated for the exterior of the building.

Those are just ballpark figures — Apple gave these numbers to San Francisco City Hall before construction actually began, so real costs could be higher.

Here's what a half-million-dollar staircase looks like:

Matt Weinberger/Business Insider

And here's the other one:

Matt Weinberger/Business Insider

Apart from the $1 million staircases, the signage on the exterior of the building was budgeted at $82,000 ... but the Apple logo was only $2,000.

Matt Weinberger/Business Insider

Plus, Apple budgeted $50,000 on the support systems for the gigantic video screen in the new store — which is good, because that screen reportedly cost $1.5 million on its own.

See the rest of the story at Business Insider